I'm quite interested in the slogan they chose--"born free"--since that is a phrase normally associated with unassisted birth. Bornfree! is the name of Laura Shanley's website, while the second-most common term for unassisted birth is "freebirth." Now I don't think they purposely wanted that particular association. I am a bit puzzled by what they intended that phrase to mean in the context of a BOBB product. Any ideas?
Probably just born at home -- free from a hospital, which means free from narcotics and other pain drugs; free from pitocin or other induction/augmentation drugs; free from invasive checks "just to make sure"; free from mandatory (hospital policy) nursery time, eye ointment, heel sticks, vitamin K shot, Hepatitis B shot, etc., etc., etc.
ReplyDeleteBut you can bet every UCer in the country will be snappin' those things up! :-)
NO ideas but I WANT ONE!!!!!!!!!!!! :)
ReplyDeleteI have a Moby somebody gave me that I use quite often with my 18mo old and I LOVE it. I would love love love love to have one that proudly proclaimed the method of her birth, though I agree with you, I must wonder why they chose that particular slogan. I loved bbob, though. Maybe they wanted to project the idea of freedom of choice, freedom from unnecessary constraints and fears. Maybe one of them will stumble across your beautiful blog and answer!
I agree with womantowoman!
ReplyDeletehome birth costs so much less than hospital! not only monitarily but emotional and physically as well. i believe it makes perfect sense
ReplyDeleteI think its all about freedom of choice.
ReplyDeleteFree to birth your baby in the way you're most comfortable, after making an informed decision.
I had a homebirth with a midwife, though she didn't make it in time for the birth, and I'd like to wear one of those wraps! Proudly.
i agree with womantowoman. born free from invasive technology. although UC was definitely the first thing i thought of, too. i want one! :)
ReplyDeletemaybe because being born "free" is the opposite of being born into the "business" that birth has become.
ReplyDeleteI agree that they probably did not mean UC, but the reality is that UC is as free as it gets. Everything else falls somewhere on the continuum, free of interventions, free from harm, free monetarily etc.
ReplyDeleteI think they are wonderful. Are they available for sale? I want one too but for my own UC reasons. :)
Oh yes, they're definitely for sale! Visit the first link in the post. You can buy them at the BOBB website, or at the Moby Wrap site.
ReplyDeleteI think it's a happy "coincidence"! Or maybe they have a subconscious desire to promote UC! Interesting that in addition to the words "Born Free" they also have a butterfly - which has always been in my logo!
ReplyDeleteOhh, I want one!
ReplyDeleteI connected the 'free' with not making a profit for health businesses by all the extra stuff they want birthing moms to do/have. Free from profit. Babies shouldn't be profit making businesses (oh, I suppose, except for all the extras like diapers, slings, clothes, LOL)
ReplyDeleteMy first thought was freedom of choice. I like that they chose a phrase that can mean different things to different people (including unassisted birthing!).
ReplyDeleteI also thought of the movie "Born Free," about the lion who was returned to the wild, so they might also have meant born free as "in our natural state" or as nature intended.
In that sense, I love that born free implies continued freedom, in the same vein as another phrase, "peace begins at birth."