Abby Epstein and Ricki Lake commissioned these custom Business of Being Born Moby Wraps. They are available for $44 at the BOBB website or at Moby Wrap.
I'm quite interested in the slogan they chose--"born free"--since that is a phrase normally associated with unassisted birth. Bornfree! is the name of Laura Shanley's website, while the second-most common term for unassisted birth is "freebirth." Now I don't think they purposely wanted that particular association. I am a bit puzzled by what they intended that phrase to mean in the context of a BOBB product. Any ideas?