If you haven't heard about the whole Motrin babywearing ad controversy, I would be very surprised. First, Motrin placed a video ad on its website denigrating babywearing (see Jill's or Tophat's posts that include the transcript of the ad). It set the blog- and Twitter-shpere afire. Within less than a day, Motrin had pulled the ad and issued an apology. Several news and advertising outlets have written stories about Motrin's disastrous experience with viral marketing. For a great roundup of the whole story, please read Crunchy Domestic Goddess' post.
Even though Motrin took the ad down, I found a "bootleg" copy on youtube. Watch it here! All I can say is...what were they thinking--especially on International Babywearing Week!?