Tuesday, September 16, 2008

Marketing advice for ACOG

I first met Jill through her comments on my blog. She's outspoken, and irreverent. And she just had a home birth after a previous cesarean! (Although technically it wasn't at her own apartment, but at a rental house that belongs to one of her midwife's parents. Minor detail, though.) I thought you would like her post about how the ACOG could take some lessons from the food industry. She likens the ACOG's attack on home birth midwifery--which is now the second most important issue on its state legislative agenda--to:
McDonald's, a multibillion-dollar worldwide corporation, attacking a little mom-and-pop restaurant for making a chicken sandwich similar to theirs. I don't get it. If you're truly that upset about that measly 1% not coming to you for that service, MAKE YOURS BETTER. If you want to win them back, then improve what you have to offer. Don't continue in the same unpleasant vein that drove that 1% away from you in the first place, or it will grow to 5%, 10%, 30%. That's not what you want, so why are you doing things to encourage it along?
I could suggest many changes that would benefit all women and that would be less likely to drive women away from hospitals. Navelgazing Midwife already has. Of course, home birth would not entirely disappear even with the most progressive hospitals. That's a topic for another post, though...


  1. Hey now! I'm a long time lurker, but for those of us without a Chick Fil A (small town) we love the Southern Style Chicken! Just Kidding (well sort of)! I love your blog, I think hombirth is a wonderful event, keep up the good work. And congrats on your pink line!

  2. Woo, I feel like I should start saying smart things now. :P Thanks for the nod!

  3. Awesome analogy. SO so true.

  4. In terms of the ACOG (and the AMA for that matter) I was at a recent conference for my branch of the health system (veterinarian) and what I heard that was interesting to me was an explaination for how/why chiropracters (which, at one time was considered "quack" medicine) have now become mainstream ...I did not realize that in the 1970s/early 80s there was a law suit filed against the AMA by four chiropracters and the AMA was essentially found guilty of conspiracy to keep chiropracters under wraps (Wilk vs AMA) - sounded somewhat similar to the whole midwife/homebirth situation. Personally, I think it is time we take the AMA to task and make midwives and homebirths the rule rather than the exception.


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